These 5 trends will change social media in 2015
To gauge how much you followed changes in social media this past year, here’s a pop quiz: 1) Which new social media network is known as a “virtual bathroom wall” and is already causing concern among Canadian school officials? 2) Which platform recently drew one million signups in just five weeks — buy real followers on instagram eight times as fast as Facebook — with promises to share its ad revenues with users? 3) Which messaging service now allows users to transfer money using just their debit card information, free of charge? If you had no idea they are Yik Yak, Tsu and Snapcash, don’t worry. Just a few months ago, almost no one else did either. The pace of social media change has always been brisk and is now accelerating, leaving in the dust entrepreneurs and businesses who are struggling to incorporate new tools. In the interest of getting ahead of the curve, here’s a look into the crystal ball at the year for social media:
Social media and e-commerce merge
Earlier this year, Twitter and Facebook began beta-testing “buy” buttons, which appear alongside certain tweets and posts and allow users to make purchases with just a click or two, without ever leaving the network. Expect e-commerce and social media integrations to deepen in 2015. It’s a little surprising it’s taken so long.buy instagram followers fast delivery For starters, this eliminates a key dilemma all merchants face: how to get customers in the door (or to your website). On Facebook and Twitter, you’ve already got a receptive audience, happily chatting with friends, browsing the latest trends, sharing photos and videos, etc. Once their payment details are on file, purchases are a tap or two away. Then it’s back to cat GIFs and updates on weekend plans.
Social media privacy issues come to the fore
This year, saw a number of anonymous and ephemeral social networks — Snapchat, Secret, Whisper, Yik Yak and Telegram, to name a few — surge in popularity. Not everyone wants every social media conversation broadcast to the world. As well, savvy users are increasingly aware about ways personal data is being collected and later sold to advertisers, manipulated in tests or accessed by government agencies. The problem is that few of these “private” networks fulfill their mandates. Snapchat has been hacked, repeatedly, with hundreds of thousands of sensitive — supposedly disappearing — user photos posted on the Internet. And in October, it was revealed that the anonymous network Whisper was actually saving users’ posts and locations and compiling this information in a searchable database.
Social media becomes your virtual wallet
In November, Snapchat took the plunge into “peer-to-peer” payments with its free Snapcash service. Expect other social networks to follow suit. Hacks released in October, for instance, show a hidden payment feature deep inside Facebook’s popular Messenger app. If activated by the company, it will allow the app’s 200 million users to send money to each other using just debit card information, free of charge. can u buy followers on instagram The endgame at this stage isn’t clear. Facebook and Snapchat may eventually charge for their money transfer services or leverage customer purchasing data to pull in more advertisers. It’s also foreseeable that they’ll allow businesses to begin accepting payments from users, offering an alternative to traditional credit cards (which make billions on fees). What is certain is that some of tech’s biggest players are battling it out in this heated payments space, including Apple with its Apple Pay app, and Square and Stripe and even online payments veteran PayPal.